When we buy a shirt, we are not conscious that we are wasting 3.000 litters of water, releasing 1 Kg of chemical residues and 16Kg of CO2 to the atmosphere.
The fashion industry is the second most highly polluting in the world, just after the oil industry. In only one year the fashion industry, ravages 70 millions of trees and it is the responsible of the 10% of CO2 released by the human in the whole planet.
In addition to that damage against the globe, we have to take into account the currently featuring precarious working conditions and the low wages that the workers receive. In a report from the Centre for Research on Multinational Corporations made in 2011 we can figure out with evidences that the big companies who have their clothing workshops stablished in India they employ child and teenagers for more than 72 hours a week, without any contract and with wages of 0,88€/day at that, they are unable to access to their profits until the further 5 years.
A tragedy occurred in Bangladesh in 2013 where 1.129 people died and 2.512 were several injured from the collapse of a textile factory, blamed to the under appropriate safety measures established. Due to this issue, the consumer started to be more conscious about the real consequences of the Fast Fashion and the fashion industrialization. Likewise, the term Slow Fashion stepped up and the fair trade became a costumer’s choice and helped the society to realize the massive importance of buying high quality and durable clothing, using processes and fabrics that reduces the carbon print.
In almasanta we believe in Slow Fashion, and we work promoting its values. We ensure the correct application of worker’s rights in all the processes and to make it sure, we only offer clothes made ethically. We are focused in reducing the compulsive consumption and englobe all the process in a sustainable production. Our movement pretends to raise awareness to the society about the impact of the traditional clothing to the environment, the depletion of natural resources and change the mind about the actual fashion industry.
The sustainable fashion it is an alternative to the nowadays crisis of the fashion industry, as most of the companies took another step forward to an accelerate production, decreasing even more the prices and being totally unconscious with the effects that it causes to the society and our planet. Nevertheless, now the consumer has started to change their mind and start to appreciate and value the clothing in a different way.