RE/DONE is not a denim company. RE/DONE is the first luxury label that was born online and grown as an e-commerce brand, founded by Sean Barron and Jamie Mazur. But more than that, RE/DONE is a movement - a movement to restore individuality to the luxury fashion space, a movement to keep heritage brands relevant, and a movement to create sustainable fashion.
Vintage Levi’s denim carries, within its stitching, stories of years of wear - a history of a past life. These pre-loved jeans have circulated owners and changed hands over the past few decades, transforming them and giving them a life of their own. Like a fine wine, the Levi’s denim only gets better with age.
They are proud to manufacture our jeans in Downtown Los Angeles using water conserving methods and no harsh chemicals. Quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind. RE/DONE is committing to giving our customers the completely unique experience of self-curating their vintage denim purchase.
HOW RE/DONE JEANS ARE MADE?
RE/DONE sources its vintage Levi’s from rag houses across the US. These rag house are stocked floor to ceiling with pallets of discarded jeans. They personally sort through thousands of jeans, one-by-one, to find the most beautiful and interesting pairs to redo.
RE/DONE has strict grading rules for selecting which jeans to redo. Their standards call for quality indigo shades, jeans with colors that contrast heavily, whiskers, tiger stripes, paint splatters, pocket fades that come from cigarette or chewing tobacco packages, frayed button flies and pocket linings and other signs of wear.
Their production process calls washing the jeans twice. The first wash comes before we take apart the raw vintage Levi’s, the second occurs after the reconstructed jeans have been sewn up, but before the rivets and other finishing are put on the jeans. The production of a RE/DONE jean consumes the same amount of water as if you were washing you jean at home or roughly 50 gallons. This stands in stark contrast to the average 2,500 gallons of water it takes to produce a brand new pair of jeans.
After the initial wash, the jeans are brought to their factory. They are taken apart at the seams, laid to our pattern, cut, sewn and reconstructed into one of our modern styles. Throughout each stage of the process, the jeans are measured to make sure that they match each size and style’s specifications. Once the jeans have been sewn and washed for the second time, they return to the factory to receive their trim, including rivets and of course, the RE/DONE label.
RE/DONE jeans are made from repurposed vintage Levi’s, and thus, each jean has its own story and wear-history. Our finished jeans all have their our subtle quirks. One jean might be more wore in one place, while another jean might be more worn or stretched in another. The result: two jeans may measure the same, but flatter the wearer differently.
Once completed, the jeans are taken next door to our inventory room. Each jean is checked in by its unique sku and then photographed for their website. RE/DONE is proud to offer our customers the opportunity to self-curate their purchase. The jeans are then packaged and shipped out from our office to you. Only once you receive your repurposed, one-of-a-kind, vintage RE/DONE | Levi’s jean, can it begin the next chapter in its story.