3x1 Denim

Crafting a unique and perfect jean is no simple feat.  Founder of 3x1 Denim, Scott Morrison, brings his passion for denim with every piece cut, sewn, and worn.  3x1 Denim boasts with the largest denim selection in the world with only a 24 person factory creating about 50 pieces of denim every day.  Each piece of denim is hand cut and sewn in New York City.


3X1 Jean Making

“We wanted to reinvent the way people see denim” and, in doing so, they created a retail environment that captured their imagination in a completely new way. Inside the store, a 24 person factory behind glass is exposed. All based in the heart of Soho, NYC. 

3x1 Retail Concept

Street Style